Tufts Toughlings

Being at the hospital can be scary, especially when you’re just a kid. Tufts Medical Center tries to make it better for their patients. Painted on their walls are fun characters that introduce these friends called the Toughlings. They wanted them to go beyond simple wall paintings and do more for their little patients, so we helped bring them to life. Using gesture recognition software and the Microsoft Kinect technology, we created an experience that helps encourage kids to get out of bed and play along with their favorite characters. As the Art Director on this project, I storyboarded the Kinect experience, designed the user experience and created the wall art.

Agency: Primacy

Awards and Recognition:
CADC Gold Award