As part of Bounty's launch of its new branding, our team was responsible for shooting and creating the brand's visual library. The production focused on highlighting the new logo, packaging, and towel emboss pattern. We aimed for a brand-forward approach that feels authentic, approachable, and contemporary. Key principles we concentrated on when introducing the new brand visual guidelines included cleanliness, confidence, and vibrancy.
For the launch, we utilized images for the brand's digital eCommerce communications to address key shopper barriers while adhering to the new brand guidelines.
