During Tide Evo’s early development, I helped define the product’s visual language and brand aesthetic. Collaborating with the creative team, I developed concepts for the LightPass effect, a signature visual element that highlights the product’s innovation and performance while remaining distinctly Tide. Through iterative design, we refined approaches that balanced scientific credibility with bold, modern storytelling. This work established a creative foundation for the Evo platform, shaping a cohesive visual direction for packaging, marketing, and future brand touchpoints.
