The CVS HERe, Healthier Happens Together campaign was created to showcase the disparities surrounding women's health and health products. It highlights representing women from different backgrounds to support equal representation while showing how CVS is providing easier access to services, products, and support for their mental and physical well-being. The campaign is a powerful reminder that CVS is here for women.
For the campaign, we created a new HERe logo that stands for CVS's commitment to women's health. Paired with the CVS heart it gives a sense that women can see CVS as a safe space where their needs are taken seriously.
60-second TV spot
15-second social execution