We aimed to develop an evocative, ownable brand visual library for products in three different Mr. Clean categories. Our team produced a photo shoot to create with carefully selected propping and set designs to create a branded ecosystem. Even when one product is the hero of the shot, there are hints of other branded offerings in the frame, giving consumers a sense of the new visual world. Within a week, we were able to shoot over 30 different shots with 13 demos.
Photographer:
Jessica Pettway
Jessica Pettway
We leveraged these images for the brand’s digital eCommerce communications to educate consumers on product benefits and elevate brand awareness. As we focused on the strategy and layout potential of each image, kept in mind the primary context for this deliverable as ecomm secondary images and A+ content. We considered how we can best show the product within the retailers’ framework.
